What is visual identity? The dimensions of the good visual identity

Visual Identity

Visual Identity Components And Importance For Startup

The vast majority of large companies use the visual identity and employ it to a large extent to establish the company in the minds of consumers.

Pepsi, for example: The company has created a place for itself thanks to building a strong visual identity.

And was able to establish a strong visual presence that enabled it to continue to dominate the world of soft drinks thanks to its visual identity the company’s

visual identity

It is the most important part of the brand, and it aims to highlight the core values ​​of the brand, so we will talk in this article about the concept of visual identity and what it includes, its components 

The concept of visual identity

The visual identity of any company is one of the most important factors that express itself to others so that it is its representative.

And the company is remembered when viewing any element of this identity, its dimensions in addition to how it is designed professionally and also about its importance for emerging companies. 

Visual identity is a number of tools characterized by a specific pattern in design, on the basis of which the design of the project or company logo is based.
Using: uniform colors, the logo, the slogan, business card, official paper, file folder, envelope of various sizes, flyers, and cover CDs in addition to the graphic designs for the cover of your Facebook, Twitter, YouTube and other accounts.

The importance of the visual identity for startups

The visual identity carries great importance for the success of your company, especially in the beginning when trying to attract the attention of customers.

The visual identity is very important for several reasons, the most important of which are:

  • Identity helps you the right visual strengthens your position and becomes known and different from other similar companies.
  • A high-quality visual brand identity creates a good relationship with your customers, where they will feel you are trustworthy.
  • If you create a distinctive visual identity, you will not waste any money in the long run because you will not need to update the logo, your visual identity will be known and trusted until then.
  • This identity is the main catalyst and strong motivation for the company’s employees to work with the company with all their energy and belong to it with all sincerity and dedication to work.
  • The visual identity tells the history, civilization and origin of the company’s presence in the market after years of its presence in the labor market.
    Which makes it narrated as a success story and a very big incentive for the new audience to deal with.
    And a great incentive for emerging companies in the market to benefit from this wonderful and unique experience of this company. 
  • The identity shows the extent of the order and arrangement in the company and its method and marketing style in dealing with the labor market in it.
  • This identity indicates the extent of the company’s distinction in its work and the extent of professionalism, trust and credibility that it cultivates in the hearts of its audience when dealing with it.
  • This identity indicates the clear footprint, distinction and difference that the company enjoys from the rest of its competitors in the market, and it gives a clear reason for the public to deal with it instead of other competitors in the market. 

Components of visual identity

Companies are looking for professional designers to come up with a distinctive logo because they believe that the logo is part of the marketing process, but it is not everything.

There is another essential thing in the definition of the company, which is the good use of the logo and its consistency with the elements of the visual identity so that the marketing process is more successful. 

The components of the visual identity are numerous, for example:

  • The company’s seals.
  • All the papers the company uses to communicate with its employees or clients.
  • The uniform for employees and workers that indicates the direction of the company.
  • The company’s cars and all vehicles associated with its activity.
  • The company’s building itself if it could symbolize the company.
  • The company’s identity card and the identification card of its employees.
  • Stationary and what it includes of pens and notebooks.
  • Flags.
  • Electronics such as flashes and CDs.

The dimensions of the visual identity

vary according to the diversity of the components of the visual identity that are used.
Each component of the visual identity of the company has its own sizes that are designed with it.
As all types of publications have their own standards that differ from each other.

The importance of having accurate sizes for each component of the visual identity is due, it helps greatly in arranging and organizing the use of these components in the designs that the company launches with the purpose of reminding the public of its brand or marketing new products launched by this company, and on the other hand, so that it is easy for image processing programs and design programs to deal with the components of visual identity with ease and can produce a design size suitable for printing on paper suitable for printing, which is also of different sizes.

Sizes and uses of visual identity

The sizes of the visual identity differ according to each of these components, which are as follows:

  • The official paper of the company comes in size 21 x 29.7 cm and a resolution of 300 pixels per inch, which is suitable for printing on paper of A4 type.
  • Cards or business cards come in size 9 x 5.5 cm with a resolution of 300 pixels per inch, and are printed on paper carton.  Powers of its own. 
  • The official paper in landscape format comes in 29.7 x 21 cm with a resolution of 300 pixels per inch, and is printed on A4 paper horizontally.
  • The certificates granted by the company during its various events come in size of 29.7 x 21 cm with a resolution of 300 pixels per inch, and are printed on A4 paper in a horizontal format.
  • The company’s paper files come in size 23 x 33 cm and have a resolution of 300 pixels per inch. 
  • The paper company diary comes in a size of 16 x 22 cm with a resolution of 300 pixels per inch, and can be printed on the paper in the size that the company wants.
  • A small envelope for internal and external correspondence comes in size 23.5 x 12 cm and has a resolution of 300 pixels per inch 16 cm and a resolution of 300 pixels per inch.
  • Large envelope for internal and external correspondence comes in size 32.4 x 22.9 cm with a resolution of 300 pixels per inch.

How to design a visual identity

The stages of designing an identity and a brand in this article, we will learn about several basic stages that help you build and design a visual identity professionally by specifying:

Commercial goals and personal identity:

The process of setting goals and the vision of the company is not the task of the designer.
But it is the basis on which the designer depends in the stages of designing the identity and building the brand.
So in order to achieve a creative and distinctive identity, the company must define its goals, vision and think about the impression that it wants to leave for the target audience.
So that the designers know the direction of the company and the style that they will choose in the process of designing, the identity and determine the character that you want the company to offer to clients.

Conducting a research on the market and the target audience:

This stage is considered a stage of understanding the characteristics that will affect the success of the brand, and it is a research stage that the designer undertakes
When designing anything, whether it is a logo or book cover, so the research stage is a very important stage through which you can know the future environment of the mark by identifying potential competitors and knowing their experiences.
Whether successful or not, and with this research, you can define your own direction and style in making a distinct and unique brand identity from competitors and designing a creative brand that is different from other brands.

Logo design:

Some confuse the logo and the brand and think that they are one thing, but in fact the design of the logo is a stage of the design of the commercial identity.
And it is considered one of the most important and prominent stages because it is the initial form of the product or company identity. Designing a logo is not an easy task for a graphic designer.

But it is a creative process that requires researching and delving into the company’s goals, vision and the message it expresses.
Then analyzing the information and research provided by the company to the designer and studying the target group with attention to the color and symbolic connotations.

In addition on various surfaces, such as his experience on envelopes and papers when printing, the possibility of enlarging or reducing the logo Without losing its features or changing its shape, as well as his experiment on different colors and how to convert it to white or black at times. 

The visual elements of the brand:

In order for the brand and the visual identity of the company to be complete, the visual elements must be completed, which is the image that the public, customers and everyone who deals with the company see directly or indirectly.

Among the most important of these elements are:

  • Letterhead paper.
  • Envelopes.
  • Seals and bonds.
  • Stationery.
  • Uniforms for the work team.

Then comes the stage of choosing a distinctive “Mascots” that represents the company and expresses it in the events and festivals that are held.

Unifying the visual elements in one style:

Some companies provide cars to transport their products, so these cars need their own design that expresses the identity of the company and its brand, which is an effective way of external marketing.

Where this process takes place after completing the design of the logo and choosing the appropriate colors for the design and preparing the visual elements.

The role of affirmation and taking into account the compatibility between the elements and the standardization of the pattern of the commercial identity by ensuring that the business cards carry the company’s brand, and represent it correctly and in accordance with its own identity as well as correspondence.

To project the brand as a reliable partner or service provider and product in a professional manner.

Brand guidelines:

where the designer must make sure that the customer will use the properly designed business identity and therefore, he must attach a commercial identity guide that contains instructions for designs and how to use them correctly or incorrectly. It is good to give examples of wrong use to avoid poor visual performance. 


In conclusion, if you are looking for a professional visual identity design service, we are in the Silaa, our team of creative designers are ready to design a distinctive visual identity, do not hesitate to contact us, we are waiting for you.